Just had to blog this... Was looking at Amazon to see if the new O'Reilly book on Netbeans had favorable reviews, and ran into this impulse ad:

Customers who shopped for this item [Netbeans O'Reilly book] also wear:

* Clean Underwear from Amazon's Gap Store
* Cashmere Sweaters from Amazon's Lands' End Store
* Tommy Bahama Shirts from Amazon's Nordstrom Store
* Performance Fleece from Amazon's Old Navy Store

Welp, it's good to know that I'll fit in with the Netbeans crowd once my clean underwear (I knew that stink was coming from somewhere) and cashmere comes in.