YouTube seems to be inserting a lot more commercials recently. I realize they want to monetize, and maybe the commercials they have now do get more clicks overall, but it's getting difficult to fall into an hour long, OMGWTFBBQ I just watched 18 YouTube video bouts of watching when a Jeep commercial keeps throwing itself into the mix. I didn't choose a Jeep video. I don't want to watch a Jeep video. If I did, I would have searched for "new jeep grand cherokee". I didn't.

Monetization isn't always evil, but this one is. The beauty of YouTube was that you chose (maybe like a Choose Your Own Adventure, but you chose) what came next. Exceptionally common video commercials kill that.

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