@baekdal #opinion quoting what "John Riccitiello, the CEO of Electronic Arts, said at a stockholder's meeting last year":

When you are 6 hours into playing Battlefield, and you run out of ammo in your clip, and we ask you for a dollar to reload, you're really not very price sensitive at that point in time.

The site quoting Riccitiello, above, says this immediately afterwards:

This is like a heroin dealer giving you a free weeks supply, and just
when you are hooked that's when he will force you to pay. And John is
apparently an addict himself, having spent $5,000 in microtransactions
in games himself.

I can't help but think this parallel is now officially overused.

As a drug non-user, the only places my "price sensitivity" obviously drops to near numbness are the fair (state and local) and sports games. I can't tell which gaming in app purchases like the one described here is more like -- chemicals that we're unable to resist or a culturally constructed heterotopia, where value is temporarily redefined.

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