From a reply I posted to Michael Tsai’s excellent blog, this time talking about pushback to Apple’s encouragement of SUBSCRIPTIONS FOR EVERYONE!!!!1!:
I have no problems paying a bit more for quality apps, but either it’s pay upfront, or it’s highly unlikely I’ll subscribe to an app. Sorry, devs.I don't believe this or the two comments on this story for a second. You're telling me nobody would pay $1-$2 a year for an app that costs $5? If you don't use it often, it's cheaper to have a full year to try it out [before putting it down].
Many apps are charging too much for their subscriptions. It's the "Cup of Starbucks Pricing Metaphor Fallacy" reversed. "Netflix charges $10 a month. so my subscription price should be in the ballpark. $4 a month is a steal for a subscription!"
No. $4 a month is insane for your app. Price accordingly. Microsubscriptions are the proverbial future.
And for expensive apps, well, MS Office and Adobe Photoshop have already shown the market doesn't mind subscriptions. And businesses have been paying for yearly subscriptions for years.