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Wednesday, February 06, 2019

Wow, Amazon is recreating... corner stores. Innovation ftw!

Isn’t it annoying how Amazon is rediscovering stores? Want it in an hour? Amazon can do that for you – if you’re near a warehouse that already has what you need. Making sure that Amazon warehouse has whatever it is you need now? Isn’t that what conventional stores were supposed to already be doing?

I’m not saying Amazon won’t have improvements over what preceded it (obviously most notably with the ability for goods to share a much more efficient delivery network (though there we’re “just” recreating the USPS)), and Amazon will remain more than a brick & mortar store, but the goal of having products near those that will need them soon is not a new paradigm.

That is, Amazon’s desire to get it to you faster is clearly a case of convergent evolution with your corner store. Wow. Hello 21st century. Incredible.