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Wednesday, August 26, 2020

Facebook depends on tracking... a lot.

Oh noes!

Facebook today warned advertisers that Apple's upcoming anti-tracking tools could cause a more than 50 percent drop in Audience Network publisher revenue due to the removal of personalization from ads within apps. 

MacRumors quotes Facebook:

despite our best efforts, [privacy changes] may render Audience Network so ineffective on ‌iOS 14‌ that it may not make sense to offer it on ‌iOS 14‌ in the future.

I still think in 100 years we’ll feel weird if people don’t know where we are all the time, maybe even with video, but my reaction today remains QQ.