This is a very bad idea:

Once you've completed Boot Camp, simply hold down the option key at startup to choose between Mac OS X and Windows.

Apple's letting people dual boot Windows alongside OS X on new Mac hardware instead of adopting a model more like that of Mac on Linux that allows you to run OS X within a window once you've booted into Linux.

Make sense? What Apple needs to do is to allow people to run Windows in a window on OS X, so that OS X is right there, ready to do things just a little bit easier than booting up something separate in Windows. iTunes on OS X, Mail, etc, would likely take over as users primary apps of choice, and you'd slowly wean people away from Windows.

As it is, Apple's becoming a hardware -- stylish, sure, but still hardware -- vendor. That's not where they're going to be most profitable, I don't believe.