I'm a little late to the party, but I had a quick reaction when rereading "Apple's Elephant in the Room":

We now know from Craig Federighi and Eddy Cue on John Gruberโ€™s podcast that many of these features were essentially unused by anyone who wasn't a developer.

Look, unhappy early adopters is a big deal. Remember when we started noticing more and more people were bringing Mac laptops to dev conferences? There was a cache, a buzz that started catching on.

Remember who started all this mess anyway? Marco Arment, a developer. Remember where his post got reported? Everywhere. Mac news sites, Mac podcasts (The Talk Show, anyone?), everywhere.

Developers are canaries. Developers told Apple that we like Bluetooth keyboards on our Apple TVs. We like Bluetooth keyboards with our iPads. And guess what Apple built? The "Smart Keyboard".

Don't sleep on developers' favorite features.

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