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|Thursday, March 08, 2018|
I think this signals less "whether iTunes LP was a bad idea" (though the skeuomorphism Jobs loved is slowly dying our from the `OSes) than "someone's paying attention to scaling down iTunes". I think they're slowly moving towards killing music sales, no matter what Sellers at AWT thinks. ;^D
I tried to think of why this is happening now, and believe it falls in with a general deprecation of non-Apple Music (qua the streaming service) features in iTunes. Here are a few data points...
The writing's on the wall. Heck, Apple Music on iTunes has a whole second UI...
After cashing in a $100 for $85 Apple Music gift card (<<< I'm not an affiliate, but it looks like it was legit), iTunes asked me if I'd like to put that towards an Apple Music subscription.
No, no I wouldn't. But I did drop into the Apple Music UI side of iTunes, which is obviously different than the normal iTunes Music Store. I bet there's some crossover with the Android app. After looking around the posh store of which I wasn't a member, I slunk out, knowing there's a new side to iTunes I don't get to experience.
Follow the money
The number will continue going lower. And subtract from that number the cost to support the mammoth mess that is iTunes and the iTunes Music Store. Microsoft's Groove is a small-scale test of the economics of supporting music sales. There are better places to spend that development time.
The Apple Music side of iTunes will eat the iTunes Music Store. We're getting rid of the cruft of the Store now. In a year or two, the iTMS will be a clear second fiddle to Music. Then we'll get a warning, like I did on Groove, to download all my purchases by a certain date, or they'll be unavailable.
And finally, acceptance
After years of hang-wringing, I find that by now I don't really mind that online track sales is dying. I have a good collection.
And I'm lucky enough to have a local record store. Here's what they wrote to all of their newsletter subscribers when Best Buy said it was closing down CD sales...
From Monster Music:
I don't see vinyl getting less hipster. And, as they say later in their letter, "Three, there will be a CD resurgence one day, you know there will. It might not be as drastic and fantastic as the vinyl resurgence, but I'll bet it'll be stronger than the cassette revival." That's probably a good call too.
After the iTunes Music Store closes its doors, I'll still have music to buy. And rip. And mix. And burn.
posted by ruffin at 3/08/2018 11:14:00 AM
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