How McDonald’s Came Back Bigger Than Ever - NYTimes.com:

With their remodeled restaurants, additions to the menu and at least one nontraditional ally — mom bloggers — executives are trying to present a greener, more healthful McDonald’s. And in some ways the company is indeed changing. For the first time last year, McDonald’s sold more pounds of chicken than pounds of beef, a seismic shift that would be like Starbucks selling more tea than coffee.

Except that it's all 20 pc McNuggets for $5. Let's not pretend or even imply higher chicken to beef ratios are signs of green change for the best.

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