Why did Apple give away three months of free Apple Music? I think, sure, those that stick around and pay their subscription price will give Apple a nice bump, but the real win is finding out what's in everybody's "library".

If you thought iTunes Match gave them some info, now they have not just libraries but favorite streaming artists from nearly everyone with an iPhone. Hello, data scrape.

I don't think it's any wonder that the iTunes Music Store's recommendations for me have gotten tons better -- probably finally passing Pandora -- for discovery in the last several months. Honestly, iTuens recommendations are noticeably better.

I wonder if this increase in recommend-fu will continue after the majority of everyone who was on the 3 month trial of Apple Music opts back out.

In the meanwhile, stock up for Apple.

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