title: Put the knife down and take a green herb, dude. |
descrip: One feller's views on the state of everyday computer science & its application (and now, OTHER STUFF) who isn't rich enough to shell out for www.myfreakinfirst-andlast-name.com Using 89% of the same design the blog had in 2001. |
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Thursday, August 02, 2012 | |
From Outlook.com Helps Microsoft Fight Google for the Workplace - The CIO Report - WSJ: Microsoft’s launch of the Outlook.com email platform, designed to replace Hotmail over a period of time, will help the company fend off Google’s challenge for its business in the enterprise. This guy's got it. Hotmail's going away as a site only because Microsoft thinks this will be the silver bullet allowing it to change the brand -- they've already tried to make Hotmail into MSN and WindowsLive, neither of which worked. It's not going away because consumers don't like it. It was the Coke of consumer email. It's now the Pepsi, but only barely. It's nowhere close to (ie, lightyears ahead of) Yahoo's Snapple. The crucial point is that Hotmail for consumers is fine. And Microsoft would love for you home users to keep using the site and clicking the ads. But Gmail is apparently making so much more cash on providing corporate (and university) Gmail "solutions" than advertising that Microsoft would just as well forgo the consumer ad revenue if it means they can sell to the enterprise. So poof, hello comes Outlook.com, adless hotmail with a few social features thrown in. Here's why it's a long-term winner (where "winner" here only means "better idea than just hotmail.com"):
The two biggest barriers to entry keeping business and other institutions from considering Hotmail for their email solution are gone. Profit. Labels: email, gmail, hats of money, hotmail, microsoft, outlook fail posted by ruffin at 8/02/2012 07:57:00 AM |
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