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|Saturday, April 09, 2016|
Chris Adamson on the App economy [via Dan Counsell's weekly email]:
Much wrong. Many fix.
First, if you read earlier this week, I think Pieter Omvlee was right. The Apple App Store is a dollar store.. Many indie developers don't want to sell there.
Stop saying it's broken. If you don't have a dollar app, forget the App Store storefront.
What I added to Omvlee's talk is that even those who don't want to sell in App Store storefront still want to be in the warehouse. You have to be if you want to sell inventory.
That is, here are the things the Apple App Warehouse does not do for you, if you don't have a dollar store app:
Here's what the Apple App Warehouse does do for you:
You're really asking for Apple to open another app store
That's really all anyone's asking for when they say, "The App Store's broken." What they mean is that, "The current store is broken for me," which is to say, "The current store isn't where I want to sell."
For now, that means you have to make your own store on the web. That stinks, but would you really pay 7% of your gross to Apple to create a better store? Maybe. Maybe. If you knew you'd be featured, sure, but just because they make "Apple App Store Pro" or "Apple App Store Curated" doesn't mean you'll be in the window.
Take that extra 7%, put it aside for marketing, and sell like mad.
That said, Adamson has some interesting points. First, on why the Store is sufficient for Apple now:
I'd stopped listening to the Accidental Tech Podcast (ATP) after they took on Cards Against Humanity as a sponsor -- that game really is evil. It's, as I've said elsewhere, the I Ching (which is not evil) of hate speech (which is) -- but this was interesting too:
I've been realistically bearish on indies in the App Store for a while:
(That last is a little clickbaity, sure, but only in its simplisticness. It could be a lot less.)
At the same time, I'd want to reframe the conversation a little, like I did when talking about attacks Jared Sinclair got for his Unread numbers.
Stop thinking about working as an independent app developer as something that should pay you something comporable to a 9-to-5er cubicle coder. You could make a lot more as a banker than as tax return dude with a shingle, but you chose the latter. It's a different field.
Stop seeing $20k for one app over a year (really $25k, apparently) as failure. See it as Curtis Herbert does...
Apps are investments. You sell these investments from the Apple Dollar Store or from your own storefront, your choice. They're delivered from Apple's App Warehouse. You create and maintain enough investments, and you might rival a consultant for salary.
That's the profession you choose. Enjoy your time. That's its best perk of all.
posted by ruffin at 4/09/2016 11:00:00 AM
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